Website design
Help PR can assist small businesses and organisations to produce a cost effective website. Our
websites will have written content produced by an experienced copywriter with several years experience of producing text for
websites that consistently perform well in search engines.
Once an outline design and theme have been agreed Help Pr can build your site and quickly
establish your presence on the web.
Content Optimisation
When writing for the internet it is, in our opinion, as important to produce copy that
can be read easily by the robotic spiders of the leading search engines as it is the human customers that may follow.
Our website review and analysis service will enable you to consider how your site is performing
against those of your competitors. Once problem areas have been identified then we can advise your business on improvements
in the structure and form of your website content so that it can become an efficient medium for communicating with your customers,
partners and staff.
Search Engine Optimisation
When it comes to Search Engine Optimisation there is, in our opinion, too much use of jargon
designed to confuse and confound. There is no "black magic" and promises of "guaranteed high rankings" is often just smoke
and mirrors!
Search Engine Optimsation is all about sensible use of English, written and positioned on a
website in a way that understands how the search engines work.
How does your existing site perform?
Why not put your site to the test? Imagine you are a potential customer
and enter search terms that they might use if they were looking for a product or service that you provide. For example, a
local solicitor in North Hampshire would probably expect to be found by the phrase: "legal services in Basingstoke".
Similarly someone looking for overnight accommodation in South West Surrey might search for "Bed and Breakfast in
Farnham".
How does your business perform on the world's leading search engine? What abouth the websites that belong
to your competitors?
If your website does not appear on the first page or two of results - your potential customers may not consider
it to be relevant and choose not to visit it.
Go on - try it now:
